Home > Consumer Driven Trends, Specific Industry Trends, Technology Trends > The Photography Industry Goes Digital

The Photography Industry Goes Digital

By Beth Eggemeier

kodachrome 200

Every industry that has experienced major change over the last 2 decades is a result of technological advancements. Technology advances in the digital revolution has replaced film in the photography industry. Kodak’s Kodachrome film ruled the photography industry for decades, but on September 14, 2010 the very last roll of Kodachrome film produced was given to famous photographer, Steve McCurry to shoot “old-school” film photos.

It ended an era.  http://youtu.be/mPvF1MOU2kE The emergence of digital photographyhas fulfilled consumer’s demands. It is now the preferred media for capturing photos. In our fast paced society, consumers are unwilling to wait to see photos of their loved ones, photos can be viewed immediately, which means instant gratification.  Editing images in a digital format can be done by the average person and the photos can easily be printed at home.  All of this,

Image representing Photobucket (Old) as depict...

Image via CrunchBase

without loosing any quality in the images.   Digital photos are easy to share with friends and family, which has sparked an emergence in online photo sharing sites such as Flicker, Photobucket as well as the surge in consumer’s sharing via variety of social media outlets.

Digital photography provides opportunities for small businesses and their marketing efforts. Historically, business owners paid top dollar for professional quality images for developing marketing collateral, product catalogs, and adding visual interest on their websites.  But as the technological advances in digital camera equipment increases, the prices remain affordable.  Business owners can now create visually robust marketing pieces much more affordably in a do-it-yourself fashion or by hiring a freelance photographer.

Nikon D700 camera

An extremely good quality digital camera can be purchased for about $500.00-$800.00.  Today, brands like Canon and Nikon are leaders in the consumer market.  The availability of price friendly equipment has resulting in many individuals exploring freelance photography businesses.  There are over a hundred photography studios in the Madison area, many of which are small freelance businesses who are able to provide high-quality digital images for marketing purposes.  Seeking out a freelance photographer for your next marketing campaign just got more affordable!

If you are interested in learning more about photography, there are many educational programs offered in Photography and Visual Communications at Madison Area Technical College.

You also might enjoy reliving the Paul Simon Kodachrome song from the 1970s! http://youtu.be/pLsDxvAErTU

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