Home > Specific Industry Trends > Will Walker be Scanned?

Will Walker be Scanned?

Written By: Pete Patten

Amidst all of the political drama that has built up in the state of Wisconsin, a critical and historical recall effort has

English: Scott Walker, 45th Governor of Wisconsin

Image via Wikipedia

begun. Yes, the recall effort against Governor Scott Walker kicked off at midnight on November 16th, 2011. Within the first 48 hours, an estimated 50,000 people had signed a petition to recall Governor Walker. Organizers will need 540,208 total signatures to force the recall election. All 540,208 signatures must be valid and turned in by January 17th.

Most people thought the recall campaign would start out with a bang – and it did. Organizers lined streets hoping to entice people to pull over and sign a petition. Many did. That method of gathering signatures didn’t last very long as it was deemed too dangerous and organizers were told that they would have to find different spots to gather signatures.

Many volunteers helping the recall campaign posted up outside of stores during the Thanksgiving holiday rush. A good share of these volunteers were asked to leave the premise as most stores don’t allow any form of solicitation. That leaves the question of how to market the recall campaign.

Technology has allowed news to be reported quicker, groups to organize easier, and information to be relayed to people literally up to the second. A QR code is not a brand new invention. However, it is a fairly new and hot trend here in the United States. Created by car manufacturer Toyota, QR codes have started to spring up on all kinds of products across the United States.

A similar technology called a Snap Tag, may be on the up rise as well. The main difference between a Snap Tag and a QR code is a Snap Tag features a logo, either of a company or a brand product. The tag is scanned and directs the person that scanned the code to a website. The Snap Tags allow the creator to update more frequently and provides more interaction.

For the people that haven’t signed a petition for the recall of Walker, the locations to sign a petition aren’t as visible and accessible as they were in the first few days of the efforts. Organizers could implement a QR code, or possibly a Snap Tag to inform people where they can find locations. Imagine all of the “Recall Walker” bumper stickers, posters, shirts, emails, and advertising that is seen throughout the state of Wisconsin.

If organizers could add  either a QR code or a tag to everything that gets printed or created, they could set up oneofficial website that has up to the second signature counts as well as locations that people can go to sign a petition. Many people don’t want to go out of their way to sign a petition. If they could scan a code or tag, they could find out all of the locations that are on their way home from work, grocery store, picking the kids up and the list goes on. There is a lot of clutter on the internet as many different

English: Scott Walker on February 18, 2011

organizations have Recall Walker campaigns and efforts underway. Some people doubt the credibility of some of these sites. It’s an interesting position that Wisconsin is sitting in – many people want the Governor Walker out as governor, meanwhile, there isn’t a candidate that is set to run against Walker if the organizers do obtain the required amount of signatures. Let’s think about this for a second. Say organizers collect 600,000 signatures for the recall effort. They have come into contact with over half a million people in which they could have been passing out buttons, stickers, and any other campaign displays. Anti-Walker organizers and democrats need to plan ahead and get the train moving for the potential upcoming campaign.

On the other side of the campaign, Walker supporters could initiate the same strategy that would inform people when events will occur, how to donate, and what they can do to support their side of the campaign.

Internet credibility has been and almost always will be questioned to a certain degree. Confusion can spread easily when there are multiple sources contributing to a campaign. A goal in organizing any campaign should be to minimize as much confusion and non-credible sources as possible. This can be done by unifying one central location, or in this case a website, that people can go to and be informed. Technology can be a campaign’s best friend, if it is applied and used in a proper and beneficial manner.


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