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Changes to Google Search

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Google has made some changes, yet again. Google search now has “Social Search”.  This means that when you are logged into your Google account and do a search that you will get personal results.

Things that will show up are people that are connected to your Google account or Google+. Google claims that this will give you an awesome personalized experience.  Since people are more likely to trust a friend’s recommendation over an automated system the theory seems like it would work.

However, I’ve noticed that it’s almost more topic specific.  Just because a friend of mine talked about a new computer system 2 months ago, doesn’t mean that I can use his input on a computer problem.

I actually find this somewhat annoying because the personalized results take up more valuable space at the top of the page.  I already have to scroll past the ads that were shaded at the top… now even more junk clutters the page.

The other thing that bugs me about this new change is that since it’s a Google product they don’t give you results from Facebook or Twitter.  Only a handful of my friends are on Google+, if I need to crowd-source a question- I’ll ask on Facebook.

I’ll be talking about how this new social search affects SEO in a post later this week.

If you have an opinion about Google Social Search let me know in the comments below.

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